The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?
Posted: Friday 26 July 2019

How Dynamic Real-time Personalization on Web Pages Works

In today’s world, customized marketing messages are essential. Our customer has stratospheric expectations, and yet a mere 7% of companies consider personalization a number one priority! Personalization is far from a trendy marketing buzzword─it is here to stay and is revolutionizing digital marketing on its path towards completely redefining it.
Posted: Wednesday 17 July 2019

7 Reasons for Choosing a Digital Experience Platform

47% of consumers will go to Amazon if a brand they’re shopping with doesn’t provide relevant product suggestions. Does that mean we’re all in competition with Amazon? Pretty much. Your customer has expectations of Amazon levels, and if you’re falling short, it’s over, but the digital experience platform (DXP) is here to help.
Posted: Monday 08 July 2019

2018 Kentico Site of The Year Winner!

The annual Kentico Site of the Year competition seeks out the best Kentico implementations made worldwide. We are proud to say that this year Konsult have won Site of the Year for Best Kentico Online Marketing Implementation.
Posted: Thursday 27 June 2019

15 Years of Helping People Tell Stories That Change the World

At Kentico, our mission is clear: we help people tell stories that change the world. As we reach 15 years, I wanted to tell the story of my journey at Kentico and share how we have invested in and developed our customer success team to bring continued value-add to all our partners and clients.
Posted: Wednesday 12 June 2019

RIP Web Forms, MVC Is the Future! – Part 3

In this third and final part of the blog series, we will be looking at the key considerations agencies should bear in mind when gearing up for that technology shift to using MVC architecture.
Posted: Monday 04 March 2019

RIP Web Forms, MVC Is the Future! – Part 2

In the first part of this series, we looked at how Web Forms are no longer a viable way to deliver digital projects as they lack the flexibility and full control over the experiences required to meet consumer expectations. In this part, we focus on how you can make that transition more easily as well as how to explain the values of MVC to your clients and get their buy-in.
Posted: Saturday 23 February 2019

RIP Web Forms, MVC Is the Future! – Part 1

We all love what we know, it’s warm and cozy, like an old pair of slippers or a favorite armchair. But one day, we have to admit those threadbare items’ sentimental value is no longer a justification for their usage. So, with Microsoft planning to withdraw support for Web Forms, it is time to accept the fact MVC is not a scary alternative but in fact a future-proofing decision.
Posted: Thursday 14 February 2019

Reasons Why Marketers and Developers Will Love the Kentico 12 MVC Platform

When the combination of MVC and Kentico 12 crosses marketers' and developers' minds, what is their actual emotional response? Is it hesitation and confusion, or a wave of excitement followed by tears of joy? Are developers feeling happier than marketers or vice versa? Let’s not wait any longer and dive right into the marketer’s and developer’s hearts in this article.
Posted: Thursday 17 January 2019

Spam Traps: What They Are and Why You Should Pay Attention to Them

Spam Traps (also called “honeypots”) are simply ways to identify and monitor spam email. Creating them is as easy as taking an email address or even an entire domain that hasn’t been subscribed to any emails and sending an email to it. Since they haven’t subscribed to any mail, it will be considered spam.
Posted: Thursday 10 January 2019
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