There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

Personalization is hardly the new kid on the block. We’ve been talking about delivering an individual and tailored experience to customers for many years now. But apparently only half of digital marketers say personalization is a top priority.

If you’re in the half that doesn’t consider this marketing strategy to be an essential part of the customer experience and you’re not using real data to create truly relevant and unique experiences... you’re not just missing a trick, you’re missing the point.

Model–View–Controller (MVC) is an aptly named application design model comprising three interconnected parts: the model, the view, and the controller. MVC enables and empowers your Development and Marketing teams to move faster, deliver more, and excel at Customer Experience Management.

Let’s take a look at some of the ways taking an MVC approach with Kentico can make you leaders in Customer Experience (CX).