Connecting with customers online in times of crisis
As some parts of the world start opening up following a major global health and economic emergency, now is the time to think about how you want to communicate with customers and how you might pivot messaging to reflect the current situation and be more relevant to the changes in their lives.
Thursday 04 June 2020
Enhance your email marketing, part 4: Using images in emails
Images are great for captivating your readers’ attention. There are many theories about how images can influence your emails, so let’s take a closer look at what you can do with them in Kentico. And if there's something you think can’t be done in Kentico, just read on and get your hands on some new email widgets we prepared for you to step up your email game!
Thursday 09 April 2020
Using personalization data to evolve and scale
As the saying goes: what gets measured, gets done. Learn how to fine-tune your personalization measurement strategy, so you’re optimizing your marketing, customer experience, and goals.
Thursday 09 April 2020
Enhance your email marketing, part 3: Take your newsletter automation to the next level
When contacts subscribe to your newsletter, it’s a big thing. They say they want to stay in touch. They agree to hear from you regularly. And they express it in a very personal way: by giving you access to their email inboxes. It’s up to you now to live up to their expectations! How can Kentico help you with that?
There are many things to consider when creating a successful newsletter, and saying “thank you” for trusting you with their email address should be the first thing to do. To step up your game, why not send them your latest newsletter, as well?
This option doesn’t come with Kentico out of the box, but with a few customization, your marketing automation can take care of it. Don’t feel like customizing? We’ve got you covered — just read on!
Monday 30 March 2020
Enhance Your Email Marketing, Part 2: Improving Campaign Emails
Let's dive into the second installment of our Email Marketing series! Today, we're taking a look at how you can improve your campaign emails (and your campaigns in general!) with a little bit of personalization and A/B testing. Want to know more?
Wednesday 26 February 2020
GDPR One Year Later: What’s a Marketer to Do?
May 25, 2018 is a day that lives in infamy. Where were you, they will ask, when GDPR swung its mighty hammer down on happy marketing teams? With a bit of luck, you’ve survived this year of decreased leads and more hesitant form filling. But what about everyone else?
Tuesday 18 February 2020