Keeping people at the front of your customer experience strategies
In the past, I conducted a brand survey at a previous employer with a surprising result that the single most important brand variable for that audience was not total of materials produced by my company, but rather the interaction with the retailer sales associates where our products were sold. That discovery took place about the same time as businesses were busy outsourcing inbound customer service queries to ridiculously time consuming, automated phone menu trees – which was mostly in the name of cost-cutting – and has since boomeranged back for another look about how best to deliver customer service.
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Thursday 19 October 2017
It’s Time to Go with the (Data) Flow
The amount of personal data dissemination that goes on today is astounding. When I sign up for Spotify and I want to use my Facebook login for ease, Spotify receives my contact info, who my friends are, my location, and probably loads of other stuff. And Facebook receives my music tastes, which to some (ahem, me) is basically their soul.
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Friday 06 October 2017
5 Things You’re Going to Love in Kentico 11
Everyone loves looking at their phone and seeing an app update waiting for them. Maybe it’s a new feature or capability, or just a slick new UI, and that magic little icon is your ticket to the goods. Regardless of the industry or platform, it’s exciting to see what companies have baked into their new releases, and to start planning how you can use them. In this article, I’m going to dive into some awesome things coming for developers in Kentico 11.
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Friday 06 October 2017
Bridging the Gap between Marketers and Developers – Part 1
As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.
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Saturday 23 September 2017
5 Ways Hotjar Recordings Help You Understand Your Users
Websites, landing pages, SaaS tools. All of it. We want to facilitate a digital revolution to help designers, programmers, and marketers build user-centric platforms and tools. But this only works if you understand your user in the first place:
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Friday 01 September 2017