Keeping people at the front of your customer experience strategies

In the past, I conducted a brand survey at a previous employer with a surprising result that the single most important brand variable for that audience was not total of materials produced by my company, but rather the interaction with the retailer sales associates where our products were sold. That discovery took place about the same time as businesses were busy outsourcing inbound customer service queries to ridiculously time consuming, automated phone menu trees – which was mostly in the name of cost-cutting – and has since boomeranged back for another look about how best to deliver customer service.
Posted: Thursday 19 October 2017

It’s Time to Go with the (Data) Flow

The amount of personal data dissemination that goes on today is astounding. When I sign up for Spotify and I want to use my Facebook login for ease, Spotify receives my contact info, who my friends are, my location, and probably loads of other stuff. And Facebook receives my music tastes, which to some (ahem, me) is basically their soul.
Posted: Friday 06 October 2017

5 Things You’re Going to Love in Kentico 11

Everyone loves looking at their phone and seeing an app update waiting for them. Maybe it’s a new feature or capability, or just a slick new UI, and that magic little icon is your ticket to the goods. Regardless of the industry or platform, it’s exciting to see what companies have baked into their new releases, and to start planning how you can use them. In this article, I’m going to dive into some awesome things coming for developers in Kentico 11.
Posted: Friday 06 October 2017

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?
Posted: Saturday 23 September 2017

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.
Posted: Saturday 23 September 2017

Creatio: How to nimbly manage the complete customer journey

Companies that aligned sales and marketing generated 208% more revenue from their marketing efforts. See how Creatio with a CXM can work together.
Posted: Friday 01 September 2017

5 Ways Hotjar Recordings Help You Understand Your Users

Websites, landing pages, SaaS tools. All of it. We want to facilitate a digital revolution to help designers, programmers, and marketers build user-centric platforms and tools. But this only works if you understand your user in the first place:
Posted: Friday 01 September 2017

Kentico Positioned in the Gartner’s Magic Quadrant... Again!

Kentico Positioned in Challengers Quadrant of Gartner’s Magic Quadrant for Web Content Management for Second Straight Year
Posted: Friday 04 August 2017

Infographic: The State of Payments Fraud in 2017

Despite new technologies being available to protect against online fraud, in Australia fraud is increasing at a much faster rate than eCommerce growth. 
Posted: Wednesday 02 August 2017

GDPR and You – An Introduction – Part Two

We continue our look at GDPR. What are the responsibilities of companies and how do the rights of individuals affect them?
Posted: Wednesday 02 August 2017
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