Are you finding that your marketing organization is hitting a wall when it comes to executing your brand’s personalization strategy, or what Sitecore describes as, personalization paralysis? You are not alone.
But did you also know that often companies are overestimating their personalization capabilities?
In a recent report we conducted in partnership with the Society of Digital Agencies (SoDA), the “Global Trends in Personalization Study”, 67% of global leaders rate their organization as “Masters” or “Experts” with robust advanced levels of personalization capabilities. At the same time, less than one-third of leaders polled rated their personalization capabilities as “Advanced” in any crucial sales and communication channel (Web, Mobile, Email, Call Center, In-Store Experience, Online Advertising, or Cross-Channel Integration).
So, what’s inhibiting more brands from achieving advanced personalization?
In my previous blog, I explored core areas for benchmarking successful implementation. Here are key areas on how to approach and realign your mindset when you reach a state of personalization paralysis. These key areas will help you get real about progressing your digital experience strategy to success and gain competitive advantage in your industry.