Bpm online named a Leader in CRM Suites For Midsize Organizations by independent research firm

Report notes that “bpm’online couples intelligent process management with CRM”

BOSTON, MA (November 22, 2016)Web Design Magic announced today that bpm'online, a global provider of process-driven CRM and a partner of Web Design Magic, has been positioned as a Leader in The Forrester Wave™: CRM Suites for Midsize Organizations, Q4 2016 by Forrester Research.

As part of the Forrester Wave evaluation, 11 significant vendors of CRM solutions for midsize organizations were assessed based on 36 comprehensive criteria grouped into three categories: Current offering, Strategy and Market presence. The evaluation in the Forrester Wave looked at the product strength of each vendor’s products across a spectrum of CRM capabilities: sales force automation (SFA), marketing automation, customer service, field service, eCommerce, business intelligence, and platform and architecture.

The report noted that “bpm’online aims to standardize omnichannel customer engagement by delivering intelligent experiences across the sales, marketing, and service journeys… Bpm’online has excellent support for role-based sales processes, solid marketing and customer service capabilities, and fair field service and eCommerce capabilities. It delivers this on a single, unified platform with engaging user experiences that customers rave about. These capabilities are infused with very strong process management to standardize guided selling and customer service workflows. Predictive decisioning optimizes product offers, next best steps for marketing campaigns, opportunity management, and customer service processes.”

Bpm’online offers intelligent process-driven CRM to connect the dots between marketing, sales and service and manage a complete customer journey – from lead to order, and to ongoing account maintenance. The beauty and the core value of bpm’online CRM is the agility to change processes faster than ever and align marketing, sales and service on a single platform.

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About bpm’online
Bpm’online is a global provider of process-driven CRM for marketing, sales and service. The beauty and the core value of bpm’online products is the agility to change processes faster than ever and align marketing, sales and service on a single platform. Users love bpm’online’s engaging interface with a social look and feel, free from redundant information to keep them focused on what’s relevant. Today, the company serves thousands of customers worldwide.
For more information, visit: www.bpmonline.com

Posted: Thursday 24 November 2016