Australia, looking for Kentico e-Commerce? Create a personalised experience for your customers to increase engagement and ROI.
Kentico Xperience is everything you need to deliver cutting-edge campaigns and an exceptional customer experience integrated into one solution, so you can manage complex multi-channel marketing with ease, while getting a 360 degree view of customers in one single customer profile.
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How the right CXM solutions deliver better customer experiences
The customer can be considered the single most important factor for company success. Truly understanding more about different kinds of customers and their needs provides a formidable competitive edge for any company. A customer’s experience with a company comes from the sum total of all interactions before, during and after purchase decisions. Most of those interactions are part of the buyer’s journey, which largely consists of digital touchpoints across multiple channels.
Learn how your customers choose how they will interact with companies and on which channels. Single customer buyer journeys are frequently multichannel, with multiple touchpoints. But customers see their interactions as one experience, so companies must provide consistent – and frictionless – interactions across all channels of engagement. Companies that value customers have to proactively enable positive interactions no matter where they take place.
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