Sell how you want to sell in Umbraco

So what is Umbraco Commerce? 

It’s an ecommerce solution that empowers you to create and manage simple and sophisticated online stores with ease. Its combination of fully flexible ecommerce and content management capabilities makes it a versatile solution for companies looking to establish a strong online presence and drive growth in the digital marketplace. 

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And then it works seamlessly with Umbraco and will continue to do so as the one and only ecommerce solution fully maintained and supported by Umbraco HQ. So if you’re already working with Umbraco or are maybe curious about Umbraco and the possibilities the CMS brings, Umbraco Commerce is a natural choice for your next (or current) online store. 

From the get-go, Umbraco Commerce ships with a bunch of key ecommerce features and functionality to make sure you can go to market fast as well as scale your business along the way. 

Some of the key features are: 

Slick order management UX

Having an easy and fast way to keep track of your orders is key when running an online store. For this to happen, you need your ecommerce platform to be simple and intuitive to use. In Umbraco Commerce, orders are categorized with color-coded order status labels, which can be searched for speedy management. 


Run sales, campaigns, and loyalty rewards

Running successful sales and campaigns are a big part of many online stores. Our Discount Rules and Rewards builder ships with several common discounting options, such as product line discounts, bundle discounts, shipping discounts, discount codes, loyalty rewards, and Gift Cards. And it's also completely extendable, allowing you to create your own discounting rules and rewards. 

Built-in dashboards and analytics 

As a store owner, you want to keep track of how things are going. In Umbraco Commerce, this is thought of from the get-go. Thanks to the built-in summary dashboard with an instant performance view and the option to add your own custom metrics as well as an analytics section to track your performance over time, it is easy for you to stay on top of things and make data-driven decisions to keep improving your business, plan campaigns, etc. 


Connects with popular 3rd-party payment providers

Your customers should feel safe when clicking the “Purchase” button. That’s why having recognized 3rd-party payment providers is a must. Umbraco Commerce comes with several popular payment providers, currently including PayPal, Klarna, Mollie, Nets, Opayo, Quickpay, Stripe, and Worldpay.

And if you’re missing a payment provider needed for your store or market, no need to worry. Umbraco Commerce provides an API for you to easily create your own. 

Add a seamless, on-brand, checkout flow

With our Umbraco Commerce Checkout add-on, you'll be ready to capture orders in no time while staying on brand. The checkout flow is fully themeable and responsive, which means that your customers will be able to get a seamless, reassuring, and professional shopping experience all the way to checkout. 

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Multi-market support

If you’re running a global business, you’ll need an ecommerce solution that can handle multi-currency, multi-lingual, multi-tax, and even multi-store. These and further opportunities for customization are part of Umbraco Commerce which means you can serve different markets from the get-go or expand your business if the need arrives. 

Provide the communication your customers will expect

When a customer has pushed the purchase button, they will expect certain communication from you to reassure them that the order has gone through and is being handled professionally. With the built-in email engine, you can configure and send out emails, such as order confirmation, dispatch information, and receipts

You are also able to set up templates from printables like order labels for shipment and invoices. All of these communication pieces are fully customizable, of course. 

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Make your products shine

If you want your online store to give a personalized experience that delights your customers and makes your brand and products shine, Umbraco Commerce won’t stand in your way as content, commerce, and design work seamlessly together and are fully customizable. This way, you can create an on-brand customer experience that wows. 

Coming soon…

The above are just some of the features you get with Umbraco Commerce. As a fully-fledged ecommerce solution, the list of features is long and provides all the things you’ll need and expect to run a successful online store. 

But what’s next? As with all our other products and services, Umbraco Commerce will continue to be updated with new features and improvements. 

Currently, there are 3 items for Umbraco Commerce on the Umbraco Roadmap that will come to the product in the upcoming months:

  • Commerce API - bringing headless capabilities to Umbraco Commerce opening up true omnichannel possibilities
  • Shipping Providers - bringing real-time shipping estimates and shipment tracking to your stores
  • Localization - providing multilingual backoffice support ensuring wherever your store owners are from the Umbraco Commerce UI is clear and familiar to everyone

As with all our add-on products, we'll be working on updating Umbraco Commerce for the new UI coming in Umbraco version 14 ensuring Umbraco Commerce is ready for the next era of Umbraco.

For the progress on these items, please keep yourself updated on the Umbraco Roadmap and in future Product Update blog posts. 

Posted: Wednesday 23 August 2023