Brand trust and content authenticity in the era of generative AI.

AI-generated content can exhibit creativity and novelty, but whether it is truly original is a subject of debate. Content-generating AI like ChatGPT can be effectively used in various ways. It can assist with brainstorming, provide initial drafts or editing suggestions, automate routine tasks, augment creativity, and generate content based on structured data. However, human review and revision are essential. It's crucial to be mindful of the limitations of AI, validate the generated content, and consider ethical considerations. AI should be seen as a tool to enhance human creativity and productivity, not replace it.
Posted: Tuesday 20 June 2023