Five reasons why marketing automation is a powerful ally for marketers

Check out these five reasons why marketing automation is a powerful ally for marketers: 

1. Connect with customers better

No one wants to see or receive irrelevant content. Why would they? Imagine you’re a coffee distributor and you end up sending a tea drinker recommendations on the best coffee to try or vice versa. Would that help boost coffee sales? Or would it be a complete waste of time and money? Let’s face it; it’s probably the latter.

 To strengthen customer relationships with your brand, you must connect your customers with the right information at the right time. 

Creating customized experiences through relevance and timeliness is everything.

A solid content marketing strategy paired with a digital experience platform (DXP) that offers robust marketing automation features like time-based triggers and out-of-the-box templates can help you improve customer interactions and build better relationships with little to no code. 

You can tie your buyer personas and target audience insights into your marketing automation to improve and streamline customer communication. For example, you can use marketing automation to send abandoned shopping cart notifications or birthday messages with set promos. 

2. Drive efficiencies

Marketing automation is just one way marketing teams can transform their day-to-day repetitive tasks, freeing up their time to focus on other areas. Marketing automation can improve business productivity by an average of 20 percent. Imagine what an extra 20 percent could get you?

Instead of designing complex marketing processes with manual steps, marketers can use marketing automation to build a customer experience that’s automated and stress-free. 

A good DXP will often offer analytics at your fingertips, and those that come with built-in analytics make it even easier to get hold of contact information with one click. Letting you turn prospects into new business opportunities.

 With marketing automation, you can reuse best-performing processes, schedule campaigns, and run it all automatically. Instead of starting from scratch every time you have a new process, you can focus on tweaking and refining what’s already in place.

By streamlining processes, you can use marketing automation to simplify everyday work and expand marketers’ competencies. 

3. Improve marketing performance 

Backed by a good marketing strategy that incorporates personalization, marketing automation platforms can work wonders to improve metrics. 


Strategically planned marketing automation can increase lead generation and improve lead quality. Marketing automation lets you build emails, optimize statistics, and increase the overall performance of your marketing initiatives to drive quality leads. According to Business2Community, businesses that implement marketing automation experience an average of a 451 percent increase in qualified leads.  


91% of consumers are more likely to shop with brands that provide relevant offers and recommendations through email, landing pages, and more. By personalizing their experience through personalized messaging, you’ll see a rise in performance. 

What’s not to love? 

4. Maximize ROI 

When it comes to assessing tools, determining true ROI is imperative. Marketing automation features in a DXP that offer streamlined processes, templates, and more can be a real investment opportunity for marketing teams, especially when looking at the numbers.

Market research suggests that 44 percent of companies that implement marketing automation see a return on investment within six months, and 76 percent see it within the first year.

It can drive a 14.5 percent increase in sales productivity and a 12.5 percent reduction in marketing overhead. So it’s no surprise that the marketing automation market size is expected to reach USD 8.42 billion by 2027, expanding at a CAGR (Compound Annual Growth Rate) of 9.8 percent from 2020 to 2027.

5. Unlock creativity

Thanks to some marketing automation tools out there that come loaded with templates, instructions, and features that facilitate collaboration, your team can gain more independence without being an expert in the field. 

It means you can focus on adding value to services or products with creative ideas or boosting customer retention and customer loyalty rather than spending time and resources figuring out complex processes and system setups.

Why choose Kentico Xperience?

Watch the video:

Marketing Automation

Kentico Xperience

Marketing Automation in Kentico Xperience lets you automate and optimize your marketing campaigns and nurture leads with ease. 

In the latest release of Kentico Xperience, enhanced Marketing Automation helps companies streamline communication processes, increase customer engagement, and improve marketing performance at speed. 

Using a visual designer, templates, and customer data directly from the platform, you can create targeted marketing campaigns. And, based on lead scoring, events, or adhoc rules, triggers can be set to ensure the right message reaches your customers at the right time.

If you’d like to find out more about how marketing automation in Kentico Xperience works, schedule a free 1-on-1 demo with one of our experts or get stuck in with a free trial.

Yvette Hastings

Posted: Tuesday 01 December 2020