Fine-tune your workflows to deliver better content, faster

2022 is all about delivering seamless digital customer experiences. With trust and loyalty on the line, every external touchpoint needs to be consistent, useful, and engaging. No pressure.

Creating relevant content across channels is a big ask for any content team. When internal processes feel frustrating and clunky, it's much more difficult to deliver high quality outputs that meet customers' demanding expectations. 

But it doesn't have to be this way. If your organization commits to addressing inefficiencies of collaboration, the technology is there to support this shift in process and mindset. Let's check out how you can turn bottlenecks into velvety smooth workflows, right in the Kontent platform.

Delivering quality content with streamlined workflows

In Kontent, teams define and manage the end-to-end journey of a piece of content using a content workflow. With today's release, it's now possible to define multiple workflows in a single project. This latest update supports varied team structures and ways of working, bringing next-level content governance to your operations. 

Improving collaboration with workflows in Kontent by Kentico
Improving collaboration with workflows in Kontent by Kentico

Moving from a single sequence of workflow steps to a flexible approach is key for delivering on a modern digital strategy. To gear up for 2022, now's a great time to fine-tune your workflows, making use of the new capabilities in the platform. In Kontent, you can now:

  • Create multiple workflows in a single project
  • Use different workflows for different content types
  • Enable content editor to select workflow based on the nature of the content item
  • Change the workflow later, if needed

Governing workflows for specific content types

Having flexibility in how you define workflows doesn't mean unleashing a content free-for-all. You should be able to lock down and limit what you need to, when you need to. Limiting a workflow for a specific content type ensures the same approval steps are done consistently for every item of the given content type. 

Different types of content can't all be checked and approved in the same way, and by the same people. When defining content-specific workflows, there are certain aspects of a piece of content that may dictate the level of vetting required. Consider:

  • The stakeholders, both internal and external, involved in the process
  • The roles and permissions governing the responsibilities of stakeholders
  • The sensitivity of a topic, the subject matter, or need for compliance

Typical content types with a strict approval process may include job descriptions, press/media releases, product information, short-form medical content, and user-generated content. Typical content types with a lighter approval process may include FAQs, social media posts, and buttons.

With a clear set of rules and a transparent look at what needs to be done, it's much easier for teams to steadily move pieces of content from planning to execution, without the stress.

Fine-tuning collaboration and communication for the future

Next year's digital strategy may be your most ambitious yet. With the changing nature of consumers' expectations and behaviors, it's so important to spot and correct inefficiencies in your internal operations, sooner rather than later. 

Need a little inspiration on improving collaboration? Watch the on-demand webinar, "More Content, More Channels, More Chill: Your 2022 Self-Care Guide to Content Management," right now.

Interested in getting set up with more advanced workflow management? Let your customer success manager know. With this latest release, it's much easier to keep processes moving, so your content teams can focus on what counts: creating experiences that engage and delight. 

Written by Monica Raszyk

Posted: Wednesday 10 November 2021