How brands should approach personalization barriers

Are you finding that your marketing organization is hitting a wall when it comes to executing your brand’s personalization strategy, or what Sitecore describes as, personalization paralysis? You are not alone.

But did you also know that often companies are overestimating their personalization capabilities?

In a recent report we conducted in partnership with the Society of Digital Agencies (SoDA), the “Global Trends in Personalization Study”, 67% of global leaders rate their organization as “Masters” or “Experts” with robust advanced levels of personalization capabilities. At the same time, less than one-third of leaders polled rated their personalization capabilities as “Advanced” in any crucial sales and communication channel (Web, Mobile, Email, Call Center, In-Store Experience, Online Advertising, or Cross-Channel Integration).

So, what’s inhibiting more brands from achieving advanced personalization?

In my previous blog, I explored core areas for benchmarking successful implementation. Here are key areas on how to approach and realign your mindset when you reach a state of personalization paralysis. These key areas will help you get real about progressing your digital experience strategy to success and gain competitive advantage in your industry.

Posted: Thursday 23 January 2020

How do you make a great 404 page?

The 404 page. It's the page you hope no user will ever see, yet someone always does. Today we asked some of our Gold Partners to do a bit of show-and-tell: Show us the best 404 pages they've created and tell us what makes a great 404 page.
Posted: Thursday 23 January 2020

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

Personalization is hardly the new kid on the block. We’ve been talking about delivering an individual and tailored experience to customers for many years now. But apparently only half of digital marketers say personalization is a top priority.

If you’re in the half that doesn’t consider this marketing strategy to be an essential part of the customer experience and you’re not using real data to create truly relevant and unique experiences... you’re not just missing a trick, you’re missing the point.

Posted: Thursday 23 January 2020

Latest Whitepaper - Digital Marketing Unleashed

Download the latest Sitecore whitepaper - Digital Marketing Unleashed. How poor content management is holding marketing back – and how to counter it.
Posted: Tuesday 14 January 2020

6 Ways MVC Powers Customer Experience Management

Model–View–Controller (MVC) is an aptly named application design model comprising three interconnected parts: the model, the view, and the controller. MVC enables and empowers your Development and Marketing teams to move faster, deliver more, and excel at Customer Experience Management.

Let’s take a look at some of the ways taking an MVC approach with Kentico can make you leaders in Customer Experience (CX).

Posted: Wednesday 08 January 2020

CMS: The Superhero’s Ultimate Sidekick in Delivering Great Customer Experience

­­People spend over two hours a day browsing on their devices. And for every second of that time, they expect to find (without having to look) relevant and engaging content that has been hand-picked especially for them.
Posted: Wednesday 08 January 2020

Kentico Top 10 Website for December 2019

Each month Kentico selects the top 10 websites that stand out for their use of technologies and their positive impact on day-to-day users. This month, WDM is proud to see our most recent MVC built site, Cyclone Products named one of those top 10 sites.
Posted: Friday 20 December 2019

Umbraco Product Update - December 18th 2019

The end of 2019 is approaching and with this, also the last Product Update of the year. And what a year it has been - especially when we’re talking “product”! Two major product launches with Umbraco 8 and Umbraco Heartcore. 2019 also saw a record-breaking amount of PRs submitted, mainly due to a record-shattering Hacktoberfest 🙌 It’s absolutely amazing to see how much Umbraco 8 has evolved in the past 10 months, not least thanks to the friendly and very productive Umbraco community. I cannot wait to see what happens in 2020! But, before we get to that, let’s have a look at what we’ve been working on and what you can expect in the near future.
Posted: Wednesday 18 December 2019

Delivering a Frictionless Customer Experience: A Game of Snakes and Ladders

Creating a frictionless customer experience is one of the top agendas for companies today. Done well, you can boost customer loyalty and build a powerful differentiator that moves you away from competing on price, to competing on what customers most want: a seamless, personalized, and empowering experience.
Posted: Wednesday 13 November 2019

Artificial Intelligence (AI) Is Here to Help You with Product Recommendations

Kentico EMS is a pretty extensible platform for executing diverse marketing scenarios. The scenario that resonates with organizations generating revenue through their digital e-commerce sites and applications is running the AI-powered product recommendation system to display products that customers are bound to like.
Posted: Wednesday 13 November 2019
Displaying results 1-10 (of 163)
 |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|