The Core Collaborator team chronicles

The Core Collaborator team chronicles: February 2020

Posted: Tuesday 18 February 2020

3 enduring consumer truths—and the brands meeting them with innovations in commerce

As the relationships between brands and consumers continue to advance in 2020, the mandate for consistent, connected customer experiences pushes companies to capitalize on innovation that will deliver the very best shopping experience.
Posted: Tuesday 18 February 2020

GDPR One Year Later: What’s a Marketer to Do?

May 25, 2018 is a day that lives in infamy. Where were you, they will ask, when GDPR swung its mighty hammer down on happy marketing teams? With a bit of luck, you’ve survived this year of decreased leads and more hesitant form filling. But what about everyone else?
Posted: Tuesday 18 February 2020

Gartner Magic Quadrant for Digital Experience Platforms 2020

Discover why Gartner names us a Leader 

Posted: Monday 10 February 2020

Enhance Your Email Marketing, Part 1: Automated Newsletters

Welcome to the first in a short series of articles taking a look at Kentico Email Marketing! In this first article, you’ll learn how to automate newsletters to not only get rid of most of the manual work but also make sure your subscribers are still interested in what you’re sharing. It’s a win-win for everyone.
Posted: Friday 07 February 2020

Introducing Umbraco!

WDM are excited to announce our new partnership with Umbraco!
Posted: Friday 07 February 2020

Kentico Top 10 Website for January 2020

Each month Kentico selects the top 10 websites that stand out for their use of technologies and their positive impact on day-to-day users. This month, WDM is proud to see one of our recent MVC built sites,  Te Pae Convention Centre named one of those top 10 sites.
Posted: Tuesday 28 January 2020

How brands should approach personalization barriers

Are you finding that your marketing organization is hitting a wall when it comes to executing your brand’s personalization strategy, or what Sitecore describes as, personalization paralysis? You are not alone.

But did you also know that often companies are overestimating their personalization capabilities?

In a recent report we conducted in partnership with the Society of Digital Agencies (SoDA), the “Global Trends in Personalization Study”, 67% of global leaders rate their organization as “Masters” or “Experts” with robust advanced levels of personalization capabilities. At the same time, less than one-third of leaders polled rated their personalization capabilities as “Advanced” in any crucial sales and communication channel (Web, Mobile, Email, Call Center, In-Store Experience, Online Advertising, or Cross-Channel Integration).

So, what’s inhibiting more brands from achieving advanced personalization?

In my previous blog, I explored core areas for benchmarking successful implementation. Here are key areas on how to approach and realign your mindset when you reach a state of personalization paralysis. These key areas will help you get real about progressing your digital experience strategy to success and gain competitive advantage in your industry.

Posted: Thursday 23 January 2020

How do you make a great 404 page?

The 404 page. It's the page you hope no user will ever see, yet someone always does. Today we asked some of our Gold Partners to do a bit of show-and-tell: Show us the best 404 pages they've created and tell us what makes a great 404 page.
Posted: Thursday 23 January 2020

The Real Reason Customers Are Frustrated with Predictive Personalization

There simply isn’t enough of it! On average, 71% of consumers feel frustrated when their shopping experience is impersonal, and 36% of consumers believe that brands should offer more personalization. So when 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations, why are we still questioning the benefits of brands getting personal?

Personalization is hardly the new kid on the block. We’ve been talking about delivering an individual and tailored experience to customers for many years now. But apparently only half of digital marketers say personalization is a top priority.

If you’re in the half that doesn’t consider this marketing strategy to be an essential part of the customer experience and you’re not using real data to create truly relevant and unique experiences... you’re not just missing a trick, you’re missing the point.

Posted: Thursday 23 January 2020
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